Taking over a vacant storefront in Santa Monica, California we transformed the space to celebrate the launch of the Good Fortune fragrance.

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Guests were greeted at the front by a custom holographic bar showcasing the notes of the fragrance deconstructed. After experiencing each note on it's own guests were lead into a tunnel that ended in an infinity mirror crystal cave where they could take UGC content and experience the fragrance as a whole for the first time.

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Other moments included tarot card readings and a branded empress photo moment. 

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In addition to being open to the public the space was used for the launch and influencer party featuring a performance by FKA twigs.